From the Founder

When I started dancing, I was an 18 year old who just wanted to build my self-esteem and find a sense of belonging. I was blessed to find that in dance, which led me to start Forever Country. Since then I’ve always had a motivation for why I do what I do.

My why is because I’ve seen that same 18 year old me in so many others over the last 20 years and I want to pour into them that same self-esteem and sense of belonging through a shared love of dance.

Being a part of Forever Country is easy. Just show up, bring your best to the dance floor and be an encouragement to those around you, because Country isn't where you live; it's how you live.

Always and Forever Country,

Steven Spellman

Steven Spellman

Mission

Our mission is to create spaces, experiences, and products that connect people through the spirit of country.

Forever Country exists to inspire confidence, authenticity, and belonging — on and off the dance floor. Through our weekly lessons, national dance events, and handcrafted boot line, we celebrate movement, music, and the values that keep country culture alive.

Vision

Forever Country exists to bring people together through dance, connection, and culture — building a community that celebrates where we come from, what we stand for, and how we move through life.

We believe country isn’t where you live, it’s how you live — a mindset rooted in authenticity, grit, and heart. Through our events, lessons, and lifestyle brand, we create experiences and products that inspire confidence, belonging, and joy on and off the dance floor.

Our vision is to keep the spirit of country alive and evolving — one step, one story, and one pair of boots at a time.

Core Values

Integrity
We do what we say we’ll do. Honesty and reliability guide every interaction — on and off the dance floor.

Loyalty
We show up for one another. Through commitment and support, we build a community where everyone feels like they belong.

Humility
We’re all students of the dance. We stay open, keep learning, and recognize that everyone has something valuable to share.

Respect
We honor every person who walks through our doors. Differences make our community stronger, and we lead with understanding and gratitude.

Kindness
We choose compassion first. By lifting each other up, we create a space that feels like home — welcoming, genuine, and full of heart.